Calitri says bigger conventions means higher revenue from hotel tax. The CVB has been pushing for more local tourism, with a focus on bettering Owensboro’s branding, economic development and entertainment venues. Part of bringing more out-of-towners to conventions held at the Owensboro Convention Center is by building more hotels that can hold a higher…
more: Calitri says bigger conventions means higher revenue from hotel tax.
Joe Veneto provides tourism stakeholder feedback to Owensboro reports Mark Calitri In an effort to make Owensboro a desirable tourist destination, county officials hired a secret shopper to evaluate seven attractions around the city.Daviess County Fiscal Court used funds from the hotel tax to hire Boston-based Veneto Collaboratory to assess the potential tourist destinations.The findings…
more: Owensboro Kentucky assesses tourism landscape reports Mark Calitri
Small town, big impact. Owensboro, alongside cities including New Orleans, Miami, and Las Vegas, was selected as one of 10 cities for Brand USA’s Hear The Music campaign. Visit Owensboro will partner with the Kentucky Department of Tourism and Brand USA to launch the local campaign promoting Owensboro’s selection. “This puts Owensboro on the map…
When the Executive Inn Rivermont closed in June 2008, Owensboro was faced with a shortage of hotel rooms. It became hard to land big state conventions or big sporting events. The number of hotel rooms plunged to slightly more than 700. At the end of 2018, the number was back to just under 1,300 —…
more: More rooms at the inn/Hotel building surge means more rooms to fill
Exploring Kentucky | Bourbon drives visitation to Kentucky: Mark Calitri speaks tourism O.Z. Tyler modernizes bourbon production, expands distillery to 95,000 annual barrels When O.Z. Tyler decided to rehab the old Medley Distillery in 2014, they had to turn deterioration, from the 25 years the facility sat vacant, into what is set to become the…
more: Exploring Kentucky | Bourbon drives visitation to Kentucky: Mark Calitri speaks tourism
Owensboro tourism moved to the international stage Thursday night with the launching of Brand USA’s “Hear the Music, Experience The USA” campaign locally.Brand USA, the marketing agency for American tourism, selected Owensboro as one of its Top 10 American music cities last year.And a short video about Owensboro has already drawn more than 4.1 million…
Kentucky town on list of top US destinations OWENSBORO, Ky. – The city will be featured among 10 must-see destinations this year by a company that markets travel to and within the United States. Brand USA will promote tourism to several major cities and states as part of a campaign that encourages authentic American experiences.…
Owensboro is no longer the 'best kept secret' as Brand USA launches the 'Hear the music' international marketing campaign. The headline is clear…Las Vegas. New Orleans. Owensboro? Yes Owensboro is one of the top ten music cities featured! Help us unveil the secret! pic.twitter.com/J1beaA0PDc — Mark Calitri (@markcalitri) April 5, 2019
On March 15th, Brand USA launched a digital and print Hear the Music campaign with Bloomberg Media Group. This six-month campaign targets Bloomberg’s affluent, travel-ready audience in in eight markets: Australia, Brazil, Canada, France, Germany, India, Mexico, and the United Kingdom. The media mix includes print inserts in Bloomberg Businessweek’s Europe and Asia editions; out-stream…
Visit The USA highlights ten music-loving cities where travelers can dance to salsa, toe tap to blues or let loose to techno, and hear the music that helps makes the USA such a vibrant and enticing destination. https://www.traveldailymedia.com/music-loving-american-cities/?fbclid=IwAR3g2kJxlUQFe17l2TXndkgfVRWjpUXnQn3G1yMckhjhW_DWq_JQk_Hvdjw For a heady combination of barbecue, bourbon and bluegrass, travelers to the U.S. should head to Owensboro,…