To build on Kentucky’s historic economic momentum and record-breaking tourism success, Gov. Andy Beshear has announced the New Kentucky Home initiative! The governor was joined by economic development and tourism leaders from across Kentucky to hone in on the new initiative allowing collaboration between the two industries.
So what is the New Kentucky Home initiative? Well, this initiative is a comprehensive marketing plan that will serve as a reintroduce of Kentucky to the world! We want to be able to showcase the state’s vibrant economy, natural beauty, culture, and welcoming communities. This initiative combines economic development and tourism efforts which play a crucial role in driving growth across Kentucky.
“Kentucky isn’t just a place; it’s full of communities where people support each other, where businesses thrive, and where families create good, full lives. Because here in Kentucky, business is fast, but the pace of life is just right – and that is something a lot of companies and families are looking for when choosing their new home,” said Gov. Beshear. “Now is our time to reintroduce ourselves to the world and invite folks to come and experience our New Kentucky Home, and this initiative will help us showcase Kentucky as a place of incredible promise and potential.”
Speaking with Gov. Andy Beshear the president and CEO of Greater Owensboro Economic Development Corp, Claude Bacon, who also has a background in the hospitality industry.
“In Owensboro and Daviess County, the collaboration between economic development and tourism has delivered real results for our community and it’s clear we are better, stronger, faster, and more successful in accomplishing our goals together,” said Bacon. “Thank you to Gov. Beshear for creating this initiative at the state level. Together, we’ll share the New Kentucky Home initiative so that the world knows what we all love about the commonwealth.”
To increase awareness around the initiative, Gov. Beshear invited Kentuckians to help take part by posting positive photos, videos, and testimonials from our New Kentucky Home on social media using #NewKyHome.