Visit Owensboro creates marketing campaign as “Kentucky’s Music City”

After Owensboro was selected as one of the country’s top 10 music cities through Brand USA’s “Hear the Music” campaign, the Owensboro-Daviess County Convention & Visitors Bureau (CVB) decided to rebrand Owensboro as “Kentucky’s Music City.” This rebranding approach proved successful as the CVB earned a gold award for best marketing campaign in Kentucky. Owensboro’s CVB edged out the larger Kentucky cities of Louisville, Lexington and Bowling Green to claim the top honor for its marketing campaign. Visit Owensboro President & CEO Mark Calitri said this rebranding effort was purposeful in getting the word out about Owensboro’s large-scale music scene.

“In January, the Kentucky Visitor’s Guide will be out, and we’ve got an ad where we’ve named Owensboro as ‘Kentucky’s Music City’ because of the BRAND USA designation,” Calitri said.