‘Kentucky’s Music City!’ Visit Owensboro earns gold award for best marketing campaign in Kentucky!
Visit Owensboro also known as the Owensboro Daviess County Convention and Visitors Bureau captured a gold traverse award for its Brand USA Hear the Music campaign. Gold represents first place in the category of campaigns.
“We are extremely proud of our team for earning the highest award for the campaign division. Visit Owensboro is in the competitive set with Louisville, Lexington, Northern Kentucky and Bowling Green. Wining this honor shows we can compete with the biggest and best in our state when it comes to marketing our community,” said Kyle Aud, Visit Owensboro Board Chair.
“Our campaign consisted of several marketing tools for Owensboro being named a top music city. Those included, press releases, promotional videos, website blogs, digital ads, social media posts, and the local launch event at the Bluegrass Music Hall of Fame and Museum. We took every opportunity we could to capitalize on being promoted as a top music city,” said Mark Calitri, President & CEO Visit Owensboro.
This is the second year in a row that Visit Owensboro has won a gold traverse award at the Kentucky Travel Industry’s Annual Conference. Last year the team won gold for their ROMP campaign and Destination Manager Dave Kirk earned the Kentucky Travel Industry Emerging Leader of The Year.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.