Owensboro CVB creating ‘Storytellers’ program

The Owensboro-Daviess County Convention & Visitors Bureau will soon unveil an Owensboro Storytellers program, providing training for frontline workers from hotels, restaurants and other places that deal directly with visitors.
The idea, Mark Calitri, CVB president, said, is to keep those people informed about what’s happening in the community so they’ll know how to answer, “What is there to do in Owensboro?
“Hospitality is very important,” Candance Castlen Brake, president of the Greater Owensboro Chamber of Commerce, said Thursday. “It’s something we should all be involved in when we meet someone from out of town. Whether it’s the gas station, the restaurant, the hotel, the little shop on the corner, we all need to be on the same page.”
She said, “There are so many things to do here. We need to know about them, so when someone asks what there is to do in Owensboro, we can tell them. We need to find out what they’re interested in. The chamber has been talking about this for a couple of years.”
Calitri said he and Dave Kirk, the CVB’s destination management director, recently visited Franklin, Tennessee, to study their Visit Franklin Ambassador Program.
“We want to call ours ‘storytellers’ rather than ‘ambassadors,’ ” he said. “They’ll be telling the community’s story to visitors.”
Calitri said he’s hoping to see a soft launch of the program in late October.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.