Joe Veneto provides tourism stakeholder feedback to Owensboro reports Mark Calitri
In an effort to make Owensboro a desirable tourist destination, county officials hired a secret shopper to evaluate seven attractions around the city.
Daviess County Fiscal Court used funds from the hotel tax to hire Boston-based Veneto Collaboratory to assess the potential tourist destinations.
The findings showed many areas of improvement needed across the city, but not all feedback was negative.
Joe Veneto, CEO of the consultant company, conducted his review of Owensboro in the spring, unknown to the seven destinations he visited. He released his findings to local officials Friday, prompting a meeting with tourism stakeholders.
“Mr. Veneto provided an unbiased, outside assessment of Daviess County,” said Convention and Visitors Bureau President and CEO Mark Calitri, adding that the CVB is already implementing changes suggested in the report.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.