Owensboro tourism moved to the international stage Thursday night with the launching of Brand USA’s “Hear the Music, Experience The USA” campaign locally.
Brand USA, the marketing agency for American tourism, selected Owensboro as one of its Top 10 American music cities last year.
And a short video about Owensboro has already drawn more than 4.1 million views — and 22 million impressions, the number of times the website is opened — worldwide.
That’s more than any other city in the campaign, Tom Garzilli, chief marketing officer for Brand USA, told a crowd gathered at the Bluegrass Music Hall of Fame & Museum.
Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, called the promotion “a beautiful opportunity for Owensboro.”
It’s time, he said, for the area to capitalize on its music heritage.
Kristen Branscum, commissioner of the Kentucky Department of Tourism, said Thursday was a time “to celebrate another feather in Owensboro’s cap.”
The community’s bourbon, bluegrass and barbecue promotion is something authentic that tourists — foreign and domestic — are looking for, she said.
Bluegrass music, Branscum said, “is a calling card for Owensboro and the entire state.”
The campaign targets the United Kingdom, Australia, Canada, India, France, Germany, Japan, South Korea, Brazil and Mexico.
The content is available in English, French, German, Japanese, Korean, Portuguese and Spanish.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.