Owensboro was selected as one of 10 music cities for Brand USA’s Hear the Music campaign, joining the ranks with cities like New Orleans, Miami, West Hollywood, Las Vegas and Detroit.
“This puts Owensboro on both the national and international map,” said Mark Calitri, President and CEO of Visit Owensboro, noting that the Hear the Music campaign has already launched overseas.
See the complete article: https://www.owensborotimes.com/entertainment/events/2019/04/owensboro-selected-as-brand-usa-hear-the-music-city/
“This is perhaps the biggest marketing opportunity in the history of Owensboro on an international scale. Internationally, these videos are being used as marketing tools and already have over a million views,” Calitri said of the Owensboro-featured music video and documentary.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.
How this fits into the bigger picture
This is part of the broader tourism strategy led by Mark Calitri and Visit Owensboro—focused on sports, events, bourbon, and driving real economic impact across Owensboro and Daviess County.
👉 See the full strategy and how it all connects:
https://visitowensboro.com/owensboro-tourism-growth-strategy-mark-calitri/