Mark Calitri speaks tourism: Brand USA-Hear the music international marketing campaign features Owensboro Kentucky

On March 15th, Brand USA launched a digital and print Hear the Music campaign with Bloomberg Media Group. This six-month campaign targets Bloomberg’s affluent, travel-ready audience in in eight markets: Australia, Brazil, Canada, France, Germany, India, Mexico, and the United Kingdom.

The media mix includes print inserts in Bloomberg Businessweek’s Europe and Asia editions; out-stream video; digital homepage takeovers and run of site; and, a digital custom content article featuring the Hear the Music playlist.
All assets link out to the hub. To align with Bloomberg’s global sites and fluent-English-speaking business audience, all assets are in English.

Mark Calitri said, “This international campaign will produce real value to Owensboro by leveraging the Brand USA’s overall brand awareness and marketing expertise to reach new visitors.”
“The “hear the music’ campaign will be an integral part of Visit Owensboro’s marketing strategy going forward,” said Calitri. The other cities featured in the campaign are: Austin, Nashville, Las Vegas, Miami, Jackson, Denver, Minneapolis, West Hollywood, and New Orleans.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky.
Mark Calitri serves as President/CEO.