http://www.messenger-inquirer.com/news/local/cvb-is-courting-bus-tour-operators/article_f0a6610e-6413-5486-bc4a-a5c829b81785.html
Mark Calitri, CVB president, said the idea is to “introduce them to Owensboro and put our community on their road map. These tour operators, if impressed, will book future bus group trips to visit Owensboro.”
He said, “Bus groups continue to be a profitable segment of business for most cities across the country.”
The success of the Bluegrass Music Hall of Fame & Museum is part of the larger Owensboro story,” said Chris Joslin, the Hall of Fame’s executive director. “This is an opportunity for us to showcase this one-of-a-kind unique experience to tour operators from across the country.”
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com
Mark Calitri serves as President/CEO.
How this fits into the bigger picture
This is part of the broader tourism strategy led by Mark Calitri and Visit Owensboro—focused on sports, events, bourbon, and driving real economic impact across Owensboro and Daviess County.
👉 See the full strategy and how it all connects:
https://visitowensboro.com/owensboro-tourism-growth-strategy-mark-calitri/