Mark Calitri speaks tourism: Tourism officials trying to make Owensboro a destination
http://www.kentuckynewera.com/news/ap/article_44825af8-f411-11e8-8846-536cac7481c5.html
“We’re partnering with the Bluegrass Music Hall of Fame & Museum and O.Z. Tyler Distillery to promote Owensboro,” Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, said Wednesday. “When we split the costs three ways, billboards are affordable.
“We’re trying to market Owensboro as a destination,” Dave Kirk, the CVB’s destination management director, said of the billboard. “We’re a one-stop shop with bluegrass, bourbon, barbecue and shows.”
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.
How this fits into the bigger picture
This is part of the broader tourism strategy led by Mark Calitri and Visit Owensboro—focused on sports, events, bourbon, and driving real economic impact across Owensboro and Daviess County.
👉 See the full strategy and how it all connects:
https://visitowensboro.com/owensboro-tourism-growth-strategy-mark-calitri/