Exploring Kentucky | Bourbon drives visitation to Kentucky: Mark Calitri speaks tourism

Exploring Kentucky | Bourbon drives visitation to Kentucky: Mark Calitri speaks tourism O.Z. Tyler modernizes bourbon production, expands distillery to 95,000 annual barrels When O.Z. Tyler decided to rehab the old Medley Distillery in 2014, they had to turn deterioration, from the 25 years the facility sat vacant, into what is set to become the…

Everyday Owensboro touches the world! says Mark Calitri.

Everyday Owensboro touches the world! says Mark Calitri. During last week’s Kentucky Travel Industry Associaiton spring conference Pure Michigan VP (#1 most recognized marketing campaign in United States) says Owensboro’s Brand USA video is his favorite. It tells a story that resonates with the viewer! “Pure Michigan is the model,” says Calitri. The Brand USA…

Brand USA takes Owensboro Kentucky to world stage

Owensboro tourism moved to the international stage Thursday night with the launching of Brand USA’s “Hear the Music, Experience The USA” campaign locally.Brand USA, the marketing agency for American tourism, selected Owensboro as one of its Top 10 American music cities last year.And a short video about Owensboro has already drawn more than 4.1 million…

Owensboro Kentucky selected as Brand USA “Hear the Music’ City

Owensboro was selected as one of 10 music cities for Brand USA’s Hear the Music campaign, joining the ranks with cities like New Orleans, Miami, West Hollywood, Las Vegas and Detroit.“This puts Owensboro on both the national and international map,” said Mark Calitri, President and CEO of Visit Owensboro, noting that the Hear the Music…

Hank Phillips, President and CEO of the Kentucky Travel Industry Association, will address the Greater Owensboro Chamber of Commerce

Mark Calitri speaks tourism: Hank Phillips, President and CEO of the Kentucky Travel Industry Association, will address the Greater Owensboro Chamber of CommerceHank Phillips has built a career of service around the dual roles of tourism and association leadership. In November of 2014 he was selected as President & CEO of the Kentucky Travel Industry…

Mark Calitri speaks tourism: Kentucky All A Boys baseball and girls’ softball a success for Owensboro!

Mark Calitri speaks tourism: Kentucky All A Boys baseball and girls’ softball a success for Owensboro! Late April 2019 brought intense competition to Owensboro for the Kentucky All A boy’s baseball championships and Kentucky All A girls’ softball championships. The girl’s championships brought 16 of the best teams from across Kentucky. Louisville Holy Cross took…

Mark Calitri speaks tourism: Brand USA-Hear the music international marketing campaign features Owensboro Kentucky

On March 15th, Brand USA launched a digital and print Hear the Music campaign with Bloomberg Media Group. This six-month campaign targets Bloomberg’s affluent, travel-ready audience in in eight markets: Australia, Brazil, Canada, France, Germany, India, Mexico, and the United Kingdom. The media mix includes print inserts in Bloomberg Businessweek’s Europe and Asia editions; out-stream…

Mark Calitri speaks tourism: Visit the USA picks ten music-loving cities to experience America’s musical heritage

Visit The USA highlights ten music-loving cities where travelers can dance to salsa, toe tap to blues or let loose to techno, and hear the music that helps makes the USA such a vibrant and enticing destination. https://www.traveldailymedia.com/music-loving-american-cities/?fbclid=IwAR3g2kJxlUQFe17l2TXndkgfVRWjpUXnQn3G1yMckhjhW_DWq_JQk_Hvdjw For a heady combination of barbecue, bourbon and bluegrass, travelers to the U.S. should head to Owensboro,…

Mark Calitri speaks tourism: Michael Cleveland legendary blind, partially-deaf fiddler to play in Owensboro

The decision to include a Michael Cleveland & Flamekeeper concert with the Kentucky Fried Pickin’ event was a decision the Owensboro Daviess County Convention & Visitors Bureau made with intent.“Basically, it’s two separate events, but that’s our theme going forward, to collaborate and build partnerships between different events,” said CVB president and CEO Mark Calitri.…