Things Are Starting To Look Up

“The travel and tourism industry continues to face ongoing setbacks and tremendous challenges,” he said. “Because of COVID, ‘back to normal’ might not happen in 2021. Despite that, we are using this time to envision a new future and looking to open new doors of opportunity.”

Calitri said, “Staking our claim will be an important marketing and branding initiative for Owensboro as well as continuing to focus on strategies to grow the tourism economy by attracting what is called ‘good money,’ money from outside people spent here benefiting our local businesses. Events are one of the best ways to attract good money to Owensboro and speed the recovery for our hotels, attractions, restaurants and arts organizations.”

To read the full article by the Messenger-Inquirer’s Keith Lawrence, click here