Owensboro-Daviess County Convention and Visitors Bureau, O.Z. Tyler Distillery, The Miller House and the Bluegrass Music Hall of Fame & Museum have pooled together resources for an Owensboro-themed campaign in Bourbon Review, a magazine with worldwide reach.
Mark Calitri, President of Visit Owensboro said, ‘This partnership has proved to be extremely valuable in producing results for Daviess County. The bourbon industry continues to thrive, and Owensboro Kentucky is capitalizing on the momentum.
According to Dave Kirk, destination management at the CVB, the year-long campaign with Bourbon Review has already proven successful.
“It’s the most popular bourbon publication in the world and has a large social media following and of course e-newsletter following,” he said.
Kirk said part of the marketing campaign is advertising opportunities on Bourbon Review’s website and email platforms.
“We used a banner ad for The Miller House for one of the Bourbon Reviews last emails and saw a substantial increase in our web traffic,” he said. “People were coming to visitowensboro.com from all over the country. Not only were they coming to the website, but several people then requested visitor guides about Owensboro. It’s one thing to get attention, click through rate and conversion is when you really know something is working when it comes to marketing.”
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.