Small town, big impact. Owensboro, alongside cities including New Orleans, Miami, and Las Vegas, was selected as one of 10 cities for Brand USA’s Hear The Music campaign. Visit Owensboro will partner with the Kentucky Department of Tourism and Brand USA to launch the local campaign promoting Owensboro’s selection. “This puts Owensboro on the map nationally and internationally,” said Mark Calitri, President and CEO of Visit Owensboro. For Brand USA, this campaign highlights one of the USA’s most iconic and diverse assets, music. Owensboro and the rich history of bluegrass which originated in the area is being showcased for millions of eyes!
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